See exactly how many visitors enter through each access point in your mall. Identify which entrances drive the most foot traffic and which ones need more activation.
Traffic by Zone
Discover which areas of your shopping mall attract the most visitors. Actionable data for leasing decisions and brand placement across your property.
Heat Maps
Visualize how visitors move through your mall. Identify cold zones and high-traffic areas to optimize your tenant mix and layout.
Demographics
Age and gender profile of your visitors — no facial recognition required. Use it to align your tenant mix with the real profile of your shoppers.
Time Comparisons
Foot traffic by day, week, month, and year. Measure the real impact of events, seasons, and campaigns on your mall's total visitor flow.
Frequently Asked Questions
How does people counting work in shopping malls?
We install AI-powered cameras at your mall's entrances and walkways. Each camera re-identifies visitors to eliminate duplicate counts and measures foot traffic in real time. Data flows automatically to your Google Looker Studio dashboard, where you can view reports, comparisons, and alerts from any device.
How accurate are the counting cameras?
Our cameras use AI to eliminate duplicates, exclude staff and children, and count only real shoppers. We also run regular video-backed audits to verify and calibrate every sensor. You can access the cameras in real time to see them in action whenever you want.
I already have cameras installed — do I still have to pay for everything?
No. If you already have infrastructure in place, we can work with it. We're not here to force you into replacing everything — we're here to help you cut costs and get the most out of what you already have.
Can I share reports with the brands in my mall?
Yes. You can create users with differentiated permissions so each brand or point of sale only accesses the data that's relevant to them, directly from any browser.
Can it integrate with the software I already use?
Yes. We integrate with POS, ERP, Google Sheets, and custom APIs so your foot traffic data connects seamlessly with your sales, inventory, and operations.
Is the pricing flexible for my mall's needs?
Yes. We offer flexible plans based on your mall's size and requirements. Cameras can be leased or purchased, and the software includes a dashboard, audits, support, and a dedicated account manager.
See how Porter's system works for your shopping mall
