What you can do with Porter in your technology store
Who comes to buy and who comes just to explore
In technology, most traffic is exploration. Porter measures dwell time for each visit and shows you how many customers are in real decision phase—those who stay over 20 minutes versus those just browsing products. With that data, you adjust how your team distributes their attention.
An advisor available when the customer is ready to buy
In technology, a demo can take 30 minutes. If three more customers arrive during that time and there's no coverage, they leave. Porter crosses historical traffic with your current shifts and shows you exactly when your store is running without available advisors.
How much real traffic a product launch generates
When a new product launches, traffic goes up. But how much? And how much of that traffic converts? Porter records traffic before, during, and after each launch so you know if the event brought real customers or just curious browsers.
Which zones in your store work and which don't
Phones, computers, accessories, and audio don't convert equally or attract the same customer profile. Porter measures traffic, conversion, and average ticket by zone so you know where to relocate products, where to strengthen attention, and where the layout isn't helping.
How does Porter work in your technology store?
Camera
Installed at the entrance. Detects and counts each visitor in real time, without recording video.
How do I tell the difference between a customer who comes to buy and one who comes just to explore?
Porter measures dwell time for each visit. A customer who spends over 20 minutes in your store has different purchase intent than one who enters and leaves in under 5 minutes. With that data, you can identify when your team should prioritize attention.
Can I measure the impact of a product launch?
Yes. Porter records traffic in real time and keeps complete historical data. You can compare traffic before, during, and after any launch and see if it really moved the needle on conversion.
Does it work if I have differentiated zones within the store?
Yes. Porter measures traffic by zone and shows you which areas attract the most visits, how long customers spend in each, and how conversion varies between zones.
Does it work if I have multiple locations?
Yes. All your stores on the same dashboard with real-time comparisons.
Does the camera record video?
No. It detects and counts people but doesn't store or transmit images. Only the numerical data reaches your dashboard.
Does pricing adjust to the size of my chain?
Yes. We offer flexible plans based on the number of stores and your needs. Cameras can be rented or purchased.
Measure real traffic in your technology store
Schedule a demo and we'll show you Porter with a real case from your operation.
